https://martincrockett.com/ Articles on digital consulting, marketing technology, security, and transformation. en-us 2026-04-24T20:39:12.122Z https://martincrockett.com/blog/20X-companies https://martincrockett.com/blog/20X-companies 2026-03-09 Forward‑thinking startups are no longer just "using AI"—they're architecting entire companies around AI agents as virtual employees. This post breaks down the 20x company operating model, with examples from GigaML, Legion Health, and PhaseShift, and outlines three concrete patterns you can apply to scale revenue, not headcount. martin@martincrockett.com (Martin Crockett) https://martincrockett.com/blog/ai-readiness https://martincrockett.com/blog/ai-readiness 2025-06-10 Most organisations try to adopt AI before they're genuinely ready for it. Here are the four foundations — data, skills, governance, and culture — that need to be in place first, and how to assess honestly where you stand. martin@martincrockett.com (Martin Crockett) https://martincrockett.com/blog/digital-transformation-change-management https://martincrockett.com/blog/digital-transformation-change-management 2025-09-16 Most digital transformations fail not because the technology doesn't work, but because the human side is underfunded and misunderstood. Here's what effective change management actually looks like — and where most programmes go wrong. martin@martincrockett.com (Martin Crockett) https://martincrockett.com/blog/from-chatbots-to-agentic-ai https://martincrockett.com/blog/from-chatbots-to-agentic-ai 2026-02-13 Agentic AI goes beyond chatbots and simple prompts. Learn how autonomous AI agents can plan, act, and collaborate across your tools to unlock real business value—and how to get started safely. martin@martincrockett.com (Martin Crockett) https://martincrockett.com/blog/harnessing-the-power-of-ai https://martincrockett.com/blog/harnessing-the-power-of-ai 2024-04-08 AI's impact on marketing technology isn't evenly distributed. Some capabilities are genuinely transformative — others are still more promise than practice. Here's what I've seen actually work. martin@martincrockett.com (Martin Crockett) https://martincrockett.com/blog/navigating-the-digital-landscape https://martincrockett.com/blog/navigating-the-digital-landscape 2024-04-07 Most digital transformations don't fail because of technology. They fail because creativity, UX, marketing, and technology are treated as separate workstreams. Here's how to change that. martin@martincrockett.com (Martin Crockett) https://martincrockett.com/blog/nyc-digital-consultant https://martincrockett.com/blog/nyc-digital-consultant 2024-04-09 What does a digital transformation consultant actually do? Here is an honest answer — and a look at the kind of work I do with clients in New York and beyond. martin@martincrockett.com (Martin Crockett) https://martincrockett.com/blog/security-compliance-advisory-services https://martincrockett.com/blog/security-compliance-advisory-services 2025-04-01 Expert Guidance in Cybersecurity, Digital Privacy, and Regulatory Compliance. martin@martincrockett.com (Martin Crockett)